ural market is the key growth for the fmcg companies and market share in india .
Rural markets in India play a vital role in the growth of FMCG companies, contributing significantly to overall sales. Leading FMCG players like HUL, ITC, and Dabur are expanding their rural reach due to increasing demand and rising incomes. Rural India accounts for overof the total FMCG market share, making it a key growth driver.