Often, your facility is the first point of contact with your company that any customer or client will have. Before you even have to chance to meet, greet or interact with them via your products, services and members of staff, they will have already ‘experienced’ your company, by seeing and entering your facility.
Whether they know it or not, they will have subconsciously formed opinions about not just your facility, but your company and products or services as a whole.
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