Account Based Marketing (ABM) campaigns are gaining popularity among B2B organizations. A growing number of B2B organizations have now embraced this approach as opposed to other traditional marketing models and lead generation techniques. In simple terms, Account Based Marketing (ABM) flips the marketing funnel over by treating each customer as a market of one. Instead of trying to reach as many people as possible, Account Based Marketing (ABM) simply focuses on targeting only those specific accounts that have the greatest potential to be customers. With the power of being able to establish stronger customer relationships with a higher retention rate, a great number of B2B organization are now starting to see the potential and value of using Account Based Marketing (ABM) and shifting towards this model.
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