Tag: Martech

The ways of B2B marketing KPIs & reports have been changing rapidly in the past few years. How can marketers measure their campaign impact with greater accuracy? If you’re a... Read More

Still ignoring long-tail keywords and user intent? Discover the top 7 most dangerous SEO keyword research mistakes you should avoid in 2023. SEO Keyword research mistakes 2023 can creep into... Read More

Martech is driving growth for organizations today. How crucial is it for companies to have Martech solutions in place to have a competitive edge? In the post-pandemic era, the world... Read More

The key to customer retention in today's acutely aware world is the alignment of brand value with customer values. The world is evolving, and so are we. Today, we’re more... Read More

Data and insights are the most valuable currency in your organization – but how valuable is your analytics if you can’t action them right away? It’s official – Google is... Read More

Native Advertising is the most effective form of advertising out there. But how can you get the most bang for your buck? Native advertising is like camouflaging; you make your... Read More

What is a Customer Data Platform (CDP)? - Every organization defines CDPs in a different manner mainly including or excluding certain features. Within our teams, we define CDP as a... Read More

Marketing automation is a must-have for any business seeking to scale its operations. What are the most popular marketing automation trends for 2023? Marketing automation has emerged as a common... Read More

Feeling out of sight and worrying about how your brand will shine? Just relax back and have yourself Merry Little Christmas Digital Marketing Ideas! Christmas is the perfect time of... Read More

Christmas is the best time for marketers to increase sales conversions. How can one strategize their Christmas marketing campaigns for this holiday season? The holiday season is here and everyone... Read More