A majority of companies are adopting social media marketing methods as it is the platform where they have easy accessibility to customers. Marketers employ a number of tactics and channels to establish a connection with customers as they spend time online.
Social media marketing helps companies to generate better revenues and conversion rates through successful digital marketing strategies.
This gives them a competitive advantage over others. Other benefits include reduced cost, real-time result, brand development, higher exposure and engagement, quick publicity, easy analytics, etc.