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Retailers Shift to a Unified Commerce Strategy in 2020

Retailers Shift to a Unified Commerce Strategy in 2020

Submitted by • September 21, 2020 www.groupfio.com

Unified commerce is a high-level approach that some retailers have moved to because it delivers an excellent customer experience by offering continuity across both digital and physical channels. Unified commerce can be properly executed when all aspects of the retailer’s business are connected, which includes when customers are browsing for a product or service, e-commerce, inventory management, sales, and fulfillment.

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