Brand, Branding & Branding Strategy are the terms that people often get confused about. Let's first understand the difference between these terms.
What is a Brand?
A Brand does not only represent the logo or name of the company but it holds the emotions and impact that it has built over time with its customers. The promises that the company keeps create a lasting impression and reputation among the customers.
What is Branding?
Branding is the process of establishing your company/business as a brand that stands out uniquely in the crowded market.
What is a Branding Strategy?
A branding Strategy is a detailed plan with all the strategies that need to be executed to establish your business as an outstanding brand.
Now, the key differences must have been cleared between these frequently used terms. If yes, then we are all set to lose ourselves in the world of brandings and get o know the secret sauce of a business turnung into a Brand.
What are the supporting Pillars for Building a Brand?
In the dynamic marketplace having a strong foundation and sticking to it is what makes your company as a brand stand still and face any challenges. Not only these, it becomes so much easier for the business to make decisions under any hard circumstances. Hence having a strong foundation is a must for any brand. Let's look at those foundational pillars that will support your brand.

You have a website with lots of content on it. When you feel like having a look at one of your posts from your site. You googled it and found lots of results are displayed but sadly, your post is not visible. You have wished it to appear at least on the first page if not in the no. 1 position.
But why is it not there even though your content is engaging and highly valuable? The problem is the visibility and SEO is the solution for it.
How would you feel the next time you find it right there, on the first page? Over the Moon, isn't it?
Get yourself ready to have that satisfied feeling and include SEO in your marketing strategies.

What is SEO?
SEO or Search Engine Optimization is the process where efforts are made to rank the website on top of the search engine result page following organic methods. The web contents are configured technically by optimizing the content with relevant keywords, providing high-quality backlinks, and closely working on on-page SEO. All these will make the user experience smooth while navigating your website.

According to the data, there are around 8.2 billion people around the world and currently 5.17 billion people are using social media. Just imagine, from the comfort of your home and using a mobile, you are driving the traffic of nearly 5 billion people to your website.
Have you ever kicked around getting connected directly with millions of potential customers without leaving your office and home? Well, it sounds more like a dream. But it has turned into reality in today's digital era.
Digital marketing is drastically revolutionising the way businesses can grow. Social Media marketing proves to be the most dynamic tool. It has been helping many hustlers to grow and reach new heights.
Let's dive deep into the exciting world of social media marketing and explore the new possibilities.
What is Social Media Marketing?
Strategically leveraging social media platforms to build brand awareness, target potential audiences, and drive web traffic. All this is attained by creating and posting content on social apps. The content may be detailed or short content or even advertisements like paid ad campaigns.

Utilizing the powerful tools being provided by Digital Marketing, businesses will be able to reach their targeted audiences. Digital marketing will help a business target its customers through gathering data available on various social media platforms. Then based on demographic data, Psychographic data and Behavioral data businesses can run an advertisement campaign to attract audiences which is achieved using Search Engine Marketing or Email Marketing. These strategies will allow businesses to reach a wider and right audience by enabling them to deliver their key messages at the right time.