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Marketing and Organizational Success

Marketing and Organizational Success

Submitted by • June 18, 2013

There are several definitions of marketing. First, marketing refers to the activities that an organization must do to create and share value with customers (Moore & Pareek, 2006). Second, marketing is the process of making a service or product known and appreciated by customers (Pride & Ferrell, 2010).

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Voted by dorren

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