Immersive technology – the value of using ar + vr at live events

If you are promoting a range of products, prospects can interact with a VR simulation and try before they buy. VR and AR allow for personalised experiences. Attendees can customise their interactions based on their preferences and interests, creating a more tailored and relevant event experience. Subsequently, virtual and augmented reality can make events more accessible to a wider audience than you might ordinarily reach. Rather than taking multiple items and products with you in their physical format, you can allow attendees full access to your range of products and services through a single headset and interactive booth. It’s also worth noting that VR is a powerful tool for storytelling. Businesses can use VR to immerse attendees in narratives, delivering content in a more impactful and emotionally engaging manner.