This is great news for your business because Pinterest is now a referral traffic goldmine that converts visitors into buyers at a much higher rate than any other social media platform. Before Pinterest came along it was Facebook that held the number one position for referral traffic and conversions. It is still a very important platform as its conversion rates are high but Pinterest is better! Pinterest has taken things to a brand new level and now drives more sales than Facebook. Not only that, but Pinterest users spend more than twice as much as Facebook users.
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