There are two types of ecommerce businesses in the market viz, trendsetters and trend-followers. The trendsetters are the ones that gain name and fame and come first in the conversation of ecommerce, whenever and wherever it occurs. Yes, they are multi-million dollar brands like Amazon, Alibaba, Rakuten, eBay, and others. Whereas, the trend-followers are all other businesses that are opening up with the notion of becoming the brand.
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