Public relations in influencer marketing is now a challenging issue over the internet. But now it is facing several challenges over social media. Not only on social media but also on online marketing platforms. Currently, the use of the internet is widespread, and with it the use of social networks. According to the latest report [Global Digital Report 2018], more than 4,000 million people use the Internet.
And of which about 3,200 million are active users of social networks (in the USA, about 244 million). A reality that completely transforms the way we communicate at all levels.
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