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B2B market research is research that a business conducts among other businesses; rather than among end-consumers/ users.
B2B market research demands a specialized approach since it involves studying business users, who have their unique perceptions and behavior patterns about B2B products/ services.
The B2B value chain is different, the B2B buyer’s mindset is different, the way he chooses/ rejects products/ services is different. Hence the need for B2B market research.