Applications for digital marketing are numerous and may be found in a wide range of industries and company structures. The following are a few of the main areas of digital marketing:
1. Search Engine Optimization (SEO): Expanding a website's exposure on search engines such as Google in order to draw in more natural visitors.
Applications include technical SEO (site speed, mobile optimization), off-page SEO (backlinks), and on-page SEO (content, keywords, and meta tags).
2. information Marketing Scope: Producing and disseminating pertinent and worthwhile information to draw in and interact with a certain audience.
Applications: eBooks, films, podcasts, infographics, blog entries, and articles.
3. Social Media Marketing Scope: Marketing businesses, products, and services through social media platforms.
Applications include influencer marketing, paid social media advertising, community management on sites like, and organic social media posts.